---
type: concept
title: Influencer Logic in Art
tags: [social-media, sociology-of-art, autonomy]
related: [wolfgang-ullrich, media-lab-lectures]
created: 2026-07-13
updated: 2026-07-13
sources: ["output_cdfi/cdfi_uni_greifswald_de_bildende_kunst_aktivitaeten_medialab_lectures.md"]
---

# Influencer Logic in Art

**Influencer Logic in Art** refers to the phenomenon where the mechanisms of social media platforms (such as Instagram and TikTok) penetrate the traditional art world, altering the roles of artists and institutions.

## Impact on Gatekeeping
Traditional "gatekeepers"—such as museum curators and gallery owners—are being undermined by the power of "followers." This shift allows art to move beyond the realm of "high culture" and reach wider audiences.

## The Autonomy Trade-off
A central tension exists between visibility and autonomy. While artists can achieve success independently of traditional institutions, they must adhere to the specific rules and algorithms of the platforms, which may lead to a loss of artistic autonomy.
