---
type: entity
title: Chair of New Media & Applied Graphics
tags: [academic-department, new-media, applied-graphics, cdfi, academic-chair]
related: [cdfi, university-of-greifswald, rozbeh-asmani, block-projects, jo-zynda, eva-castringius]
created: 2026-07-13
updated: 2026-07-13
sources: ["output_cdfi/cdfi_uni_greifswald_de_bildende_kunst_fachbereiche_lehrstuhl_neue_medien_und_ang.md", "output_cdfi/cdfi_uni_greifswald_de_bildende_kunst_lehrstuhl_neue_medien_und_angewandte_grafi.md", "output_cdfi/cdfi_uni_greifswald_de_bildende_kunst_mitarbeitende_1.md"]
---

# Chair of New Media & Applied Graphics

The **Chair of New Media & Applied Graphics** (Lehrstuhl Neue Medien & angewandte Grafik), also referred to as the **Chair of New Media and Applied Graphics in the field of Fine Arts**, is an academic unit within the [[cdfi]] at the [[university-of-greifswald]]. It operates at the intersection of digital media, graphic design, and fine arts.

## Focus and Approach
The chair bridges the gap between "Applied Graphics"—which traditionally focuses on functional or commercial design—and "Fine Arts," which emphasizes conceptual and expressive goals. This approach is evidenced by projects such as "The New Renaissance in Europe," which explores new tasks for art and culture.

## Educational Scope and Methodology
The chair serves a dual purpose:
1. **Contemporary Art:** Advancing research and practice in new media and applied graphics.
2. **Teacher Training:** Providing specialized training for future primary school teachers (*Grundschullehramt*) through the integration of [[fachdidaktik]].

### Curriculum and Pedagogy
The chair employs a highly interdisciplinary curriculum that evolves rapidly to include current technological trends. A central pedagogical tool is the **[[block-projects]]** model, which enables the integration of external experts and guest lecturers to lead intensive, short-term workshops.

### Areas of Instruction
- **Digital Media:** Virtual Reality (VR), 360° video, and generative design.
- **Graphic Arts:** Screen printing, photography, and digital drawing.
- **Experimental Media:** Found footage, sound art, and "Scantology."

## Leadership and Personnel
The chair is led by **Prof. [[rozbeh-asmani]]**.

### Artistic and Scientific Staff
- **[[jo-zynda]]:** Focuses on applied arts, exhibition design, and ERASMUS+ coordination.
- **Dr. [[eva-castringius]]:** Focuses on primary school teacher training and radiation research.
- **Janet Zeugner:** Focuses on primary school teacher training.
- **[[anke-johannes]]:** Scientific staff and study advisor for primary school teacher training ([[fachdidaktik]]).
- **Giacomo Orth:** Artistic staff.

### Technical Staff and Labs
The chair manages critical technical infrastructure to support artistic production:
- **Media Lab:** Led by Technical Director **Jürgen Auerswald**. Provides services for 3D/2D animation, 3D printing, and video installation.
- **Photo Lab:** Led by **Eckart Pscheidl-Jeschke**.
- **Screen Printing Workshop:** A dedicated facility for graphic production.

### Student Assistants
- **Justin Zinnel:** Supports the Media Lab.
- **Luisa Jentz:** Supports the Screen Printing Workshop.

## Collaborators and Guest Lecturers
The chair has hosted numerous guest lecturers, including:
- **Ilya Pusenkoff:** VR and 360° video.
- **Tristan Schulze:** Generative Design.
- **Prof. Zilvinas Lilas:** Ghostology and Scantology.
- **M.A. Giacomo Orth:** Screen printing and grid systems.