---
type: concept
title: Digital-Analog Translation
tags: [new-media, urban-art, perception]
related: [marvin-schwenk, generative-ai-as-artistic-medium]
created: 2026-07-13
updated: 2026-07-13
sources: ["output_cdfi/cdfi_uni_greifswald_de_bildende_kunst_aktivitaeten_publicart.md"]
---

# Digital-Analog Translation

**Digital-Analog Translation** is an artistic practice that involves taking phenomena, logics, or aesthetics native to digital environments and manifesting them in physical, analog spaces.

## Application in Public Art
Within the context of the [[public-art-seminar]], this concept is used to critique the ubiquity of digital interfaces and the commercialization of the web.

### Key Examples
- **Error Logic:** The work of [[marvin-schwenk]], which brings the "error message" (a purely technical digital phenomenon) into the physical world. This forces the viewer to confront the "failure" of a physical object using the mental framework of a digital crash.
- **Interface Aesthetics:** Using the visual language of social media or digital screens on large-scale physical billboards to highlight the overlap between our digital and physical realities.

## Theoretical Implications
This translation process highlights the dependency of modern society on digital infrastructure. By making a digital "failure" physical, the artist makes the invisible structures of the digital world visible and tangible, prompting reflection on how digital logic governs physical behavior and commercial interaction.
