---
type: entity
title: Rozbeh Asmani
tags: [professor, new-media, cdfi, artist, person, faculty, leadership]
related: [media-lab-lectures, cdfi, university-of-greifswald, lehrstuhl-neue-medien-und-angewandte-grafik, colourmarks, kilian-heck]
created: 2026-07-13
updated: 2026-07-13
sources: ["output_cdfi/cdfi_uni_greifswald_de_bildende_kunst_aktivitaeten_medialab_lectures.md", "output_cdfi/cdfi_uni_greifswald_de_bildende_kunst_lehrstuhl_neue_medien_und_angewandte_grafi.md", "output_cdfi/cdfi_uni_greifswald_de_kontakt_geschaeftsfuehrender_direktor_geschaeftsfuehrende.md"]
---

# Rozbeh Asmani

**Prof. Rozbeh Asmani** (born 1983 in Shiraz, Iran) is a German artist and a professor at the [[university-of-greifswald]] within the [[cdfi]]. 

## Academic and Leadership Roles
- **Chair:** Since 2020, he has held the Chair for New Media and Applied Graphics in the field of Fine Arts.
- **Administration:** He serves as the Deputy Managing Director (*Stellv. Geschäftsführender Direktor*) of the [[cdfi]].

## Academic and Professional Background
- **Education:** Studied at the Hochschule für Grafik und Buchkunst (HGB) Leipzig; was a *Meisterschüler* under Günther Selichar.
- **Postgraduate:** Studied at the Kunsthochschule für Medien Köln (KHM), where he received a promotion prize in 2013 for his work *Colourmarks*.
- **Academy Membership:** Appointed to the Young College of the North Rhine-Westphalia Academy of Sciences and Arts in 2015; elected as a full member of the *Klasse der Künste* in 2023.

## Artistic Focus and Projects
Asmani's work explores the **aesthetics of capitalism**, specifically how corporate branding and the legal registration of colors influence collective memory and public space.

### [[colourmarks]]
His primary project, [[colourmarks]], involves the appropriation of corporate colors registered with the German Patent and Trademark Office to challenge commercial ownership of visual language.
- **Research:** A long-term research project (since 2009) visualizing registered corporate colors through screen printing, C-prints, and offset printing.
- **Colourmarks Columns:** A public art installation utilizing [[litfasssäule-as-mass-medium]] in Cologne (2017-2018) and Düsseldorf (2019) to display corporate colors in a randomized, non-commercial context.

## Academic Activities and Pedagogy
- **[[media-lab-lectures]]:** Asmani is the organizer of these lectures, where he curates a series of interdisciplinary exchanges between artists, theorists, and filmmakers to explore contemporary visual cultures.
- **Teaching:** He leads the [[public-art-seminar]].
- **Pedagogical Approach:** He utilizes **Block Projects** to integrate contemporary artistic practices into the curriculum.

## Recognition
His works have been exhibited in major German institutions, including:
- Kupferstichkabinett Berlin
- Museum für Kunst und Gewerbe Hamburg
- Bundeskunsthalle Bonn