---
type: entity
title: Wolfgang Ullrich
tags: [art-historian, sociologist, digital-media]
related: [influencer-logic-in-art, media-lab-lectures]
created: 2026-07-13
updated: 2026-07-13
sources: ["output_cdfi/cdfi_uni_greifswald_de_bildende_kunst_aktivitaeten_medialab_lectures.md"]
---

# Wolfgang Ullrich

**Dr. Wolfgang Ullrich** is an art historian and freelance author based in Leipzig. His research focuses on the history and critique of the concept of art, image sociology, digital image phenomena, and commodity aesthetics.

## Perspectives on Social Media
Ullrich has analyzed the transformative effect of social media on the art world, noting that platforms like Instagram and TikTok have undermined traditional "gatekeepers" (such as galleries and museums). He highlights a tension where artists may achieve greater visibility and success through "influencer logic" but risk losing their professional autonomy to platform algorithms.
