---
type: concept
title: TYPO3 Editorial Guidelines
tags: [seo, content-strategy, web-design, typo3]
related: [typo3-backend]
created: 2026-07-01
updated: 2026-07-01
sources: ["output/rz_uni_greifswald_de_dienste_webdienste_typo3_webseiten_typo3_anleitungen.md"]
---

# TYPO3 Editorial Guidelines

The **TYPO3 Editorial Guidelines** encompass the general strategic and qualitative standards for managing the Universität Greifswald's web presence. Rather than focusing on technical clicks, these guidelines focus on the effectiveness and consistency of the communication.

## Key Areas of Focus
- **Content Strategy**: Guidance on the overall structure and purpose of the website's content.
- **Uniform Writing Styles**: Ensuring a consistent voice and terminology across different university departments.
- **Visual Design**: Adhering to university design standards for a professional and cohesive look.
- **Search Engine Optimization (SEO)**: Implementing best practices to ensure that university information is easily discoverable via search engines.